Genesa Partners
Adam Reese
Partner
Adam has worked with more than 400 healthcare providers, earning a reputation for building long-term partnerships without sacrificing integrity for short-term results. He brings deep expertise in Medicare reimbursement and works closely with hospital leadership to help clients achieve sustainable reimbursement outcomes.
What distinguishes hospitals that partner with Genesa is Adam’s commitment to service that extends beyond traditional consulting—ensuring responsiveness, accountability, and alignment with each client’s goals. Prior to founding Genesa, Adam served as Vice President of Sales at a healthcare consulting firm, where he personally worked with hospitals that collectively recovered more than $80 million annually in Medicare reimbursements.
Education
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Eastern Oregon University (B.S. Multidisciplinary Studies and History)
Joe Gumbert
Partner
Joe brings more than 20+ years of healthcare subject-matter expertise, with deep experience across Medicare reimbursement, revenue cycle analytics, and compliance strategy. In addition to his leadership role in developing and delivering Genesa's current solutions, Joe previously led teams at Ernst & Young and Deloitte where he researched and developed healthcare initiatives spanning Medicare 3-day payment window, Clinical Documentation Excellence, and other revenue cycle analyses.
Joe has been a featured speaker at various HFMA conferences and industry events, focusing on his favorite topic, Medicare Bad Debt.
Education
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Indiana University (MBA, Kelley School of Business)
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Indiana University (B.S. Finance and Biology)
Krystal Gumbert
Partner
Krystal has helped healthcare providers secure more than $700 million in reimbursement, combining deep regulatory expertise with a strong focus on technology-driven solutions. Providers benefit not only from her extensive knowledge of healthcare reimbursement regulations, but also from the proprietary tools she has developed—including the only HFMA peer-reviewed Medicare Bad Debt software—designed to ensure accurate, compliant, and optimized reimbursement recovery.
Prior to founding Genesa, Krystal led and expanded healthcare reimbursement practices at multiple consulting firms, including Deloitte and Ernst & Young.
Education
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Grand Valley State (B.S. in Finance)
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Certified Healthcare Financial Professional, CHFP (HFMA)
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Certified Revenue Cycle Representative, CRCR (HFMA)
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Certified Scrum Master for Agile Software Development
Jordan McGreevy
Partner
Jordan is a senior healthcare consulting professional with over 13 years of experience advising hospitals on Medicare reimbursement and regulatory compliance. He has provided reimbursement strategy and statutory interpretation support to healthcare providers and Medicare Administrative Contractors (MACs), while leading and supporting the development of multiple reimbursement-focused product initiatives.
Jordan has extensive experience working with Sole Community and Medicare Dependent Hospitals, and has successfully secured MAC approval of more than $85 million in Medicare reimbursement through Volume Decrease Adjustment payments.
Education
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University of Kansas (Juris Doctor)
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Newman University (B.S. Business Management)
Elliot Cohn is an investor and advisor to early-stage companies, with extensive experience in financial regulatory compliance. His prior roles include managing Anti-Money Laundering and OFAC compliance programs for a major U.S. financial institution.
As an attorney, Elliot brings a rigorous legal and regulatory perspective to governance, risk management, and strategic decision-making.
Education
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Georgetown University (Master of Laws)
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Washington University St. Louis (Juris Doctor)
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University of Washington (B.A. Social Science)